VIDEO

Here is our Final Music video.

Editing Practice

This is the picture we chose to have as our CD cover. We felt that her expression showed herself as a vulnerable young girl that people could relate to. When designing the poster we wanted bright, bold colours that would allow our album to stand out however we wanted to stick to one particular colour scheme so that all the pictures from the album would look like they link together. We knew we wanted the background completely solid black with a black and white image to match the back cover. We then thought we should make one facial feature stand out from the others; as the album was called contradictions, and the single expressed how she said something she regretted, we thought that making the lips stand out would suit the album's message the best.


The image above shows some stages of the editing process. The original image showed that there was hair over her neck so we wanted to edit that out as a cleaner image would look better. We also managed to even out her complexion and made the lips fuller.
We feel that from this the image is smoother and cleaner and is now easier to work with.


This was an experiment with different lip colour as we felt that red did not suit this quirky artist's image. But with the pink it seemed to be too childish. Instead we chose to use a purple that was a similar colour to the purple in the back cover's text. This creates continuity throughout the CD cover.

Development of CD covers and Magazine advert

 PHOTO SHOOT 

We had a photo shoot with the main artist for our CD covers and the magazine advert. We went with a black background to match the back cover we already had a picture for. The use of the black jumper is so that she blends into the background and the main focus is on her face - the main selling point of our artist. Her hair was pulled back so there was no distraction from her face and the make up was simple so we could edit the picture to create the main focus as the lips.

We took a number of different pictures and below are our decisions on each one.

We decided not to use this picture as her expression is bland and neutral  and not captivating enough to entice audiences to buy the album. 

We liked this shot as her expression is mysterious and you can't tell what she is thinking, making the audience think that by buying the album they will get an insight to what is going on. However we chose not to use this image as the front on shot would be more expressive. The lighting isn't what we wanted it to be either.

We thought a shot of her looking up to a corner could be conventional as its a common pose among teenage girls who are our target audience. However the expression on her face does not match the mood we're trying to create with the album.

 This was a test shot with effects on the camera, we feel that this gives a sort of pop art effect which is a   convention similar to Madonna's greatest hits album cover. However the quality is not what we wanted for our cover.

 This was a creepy shot as her eyes look all black which follows the conventions of metal music rather than the pop genre we are trying to convey.

We feel that this shot shows a fun side of the artist but the lack of eye contact makes the shot less captivating and inviting to audiences.

With this image the focus is completely on the eyes, though the shot is creative and slightly seductive we feel it could come across as threatening.

This is the final picture we chose for our magazine cover. We feel that this image is unconventional and different from the norm. By having the artist in the centre of the picture looking at the camera, it captures the audience and looks as if the artist is looking at the viewer personally. The face is the main focus as this is the selling point of our album (the artist herself) Also, the necklace is in full view and we feel that we could do something creative with it. Her eyes are widened and with the red lip colour, both her lips and eyes are the main focus, which we like. This is because the lips are also used in the music video as a main focus. We feel that in a magazine this shot would stand out and make readers want to know what the advert is for a             and then potentially buy the album itself. Simple, yet effective.


We really liked this shot for our CD cover. This is because we feel that it connects with the audience due to her eye contact and her expression being sultry and slightly mysterious, making the audience wonder what she is thinking and that they will understand her by buying the album. Her lips, again are bold which we feel we could focus on in a big way as the lips are a part of the music video as well, similar to the magazine cover creating a cohesive flow within the magazine advert, the CD cover and the video itself.. Her face is highlighted and everything else is blended into the background making her the main focus yet again.

Pictures from Final Shot

These are still images from our last filming day. We shots the tea party scene and close up on the singers face, as well as the ballet dancer dancing.

The images below show how we set out the tea party. We used a tea cup set but added lipsticks in random places, this makes the image more interesting and quirky; which matches the theme we were aiming for for our film.

We have used cakes and sandwiches to make it feel like
a real tea party setting. We had a teddy bear sitting on a chair with a butterfly mask on. The reason for this is that is the teddy bear reflects childhood memories whilst the butterfly mask adds depth and a more twisted version of the bear.

Filming Day 6

This day we decided to finalise the narrative and film the teddy bear tea party. We included the main artist and other characters such as the violinist and the ballerina. We placed the table with empty tea pots and cups so the idea of a child's tea party is correctly sohwn. We also had cakes and fancy bits on the table to show that its a tea party. We decided to be different and edgy and we randomly placed lipsticks of variant colours around the table of cakes and tea, we felt that this would give the idea that things are wrong and not as they should be. Aslo, this idea of the edgyness helps portray our genre of modern pop music. We put teddy bears around the table with the characters to further show the idea of child hood and imagination. One shot consists of having the lead girl playing and pouring tea for the friend she has wronged and then she is doing the same thing again but her friend is gone, to symbolise that things arent as they were.
We introduced the character of the imperfect ballerina on this day as well. She was dressed in traditional ballerina clothes (being ballet shoes, a tutu etc.) but her hair was big and messy and her movements were stumbly and she kept falling.
We also re did a shot of the singer singing the song in a big close up from face-on as when we did our audience feedback we were told the angle the other one was shot at wasn't effective enough.

LOGO

Above shows our company logo,when designing this logo we had to think about how we would want to be seen as a record company. We wanted to go against the typical logos seen on the back of CD covers so that it was easily recognisable. We feel we have achieved this by adding a bit of colour in the boy's hair and also by giving him quite a funny facial expression. Our company was named after a friend of ours (Jack) who is a big fan of music and is also very entertaining to be around; we wanted to show how our company has a passion for music and therefore dedicates itself to providing musical entertainment for the public.

Discovering the possible back cover

This is a photograph that we took during our second day of filming with no intention of using it for any ancillary texts. However, when we looked at it more closely we liked the black and white colouring; it was simple and yet gave a classical feel to the image. We also thought that this effect allowed Aisha's (or Jessie J's) eyes to stand out. The image also has a subtle blur giving a dream-like feel to the photograph.

We decided that this photo could be quite effective with experimentation on photoshop.