CD Advert Analysis

This advert was chosen as Madonna is a major pop music artist.

The main image focuses on the artist and is also the cover of the album its promoting.

The image is clearly inspired by Andy Worhol’s pop art images but it’s replaced with her image. This helps portray the generic conventions as both aspects of pop – music and art – are combined for the woman who is one of the biggest names within the genre.

Her look is also based on the original image of Marilyn Monroe, hence the beauty mark and hair style. This is because Marilyn is an icon among many women and as women and girls are Madonna’s main audience, they will be drawn to this image as they could feel that the artist could inspire them and become a modern icon.

The artist’s name is clearly stated in black and white capitals along the top of the advert, this is one of the main parts that viewers’ eyes will be drawn to as it states, in an obvious way, who’s album its promoting.

Her expression looks to be sad or tired, this could be taken to show that she is empty and there’s nothing behind the art itself. This is controversial as pop artists seem to show a happy expression alongside their cheerful/light-hearted lyrics.

The writing on the advert almost frames the face, further portraying the idea that the album is a ‘work of art.’

The common colours being bright, yellow, pink, blue and red show the conventions of pop as bright colours are fun to look at, tend to give a happy emotion and are extremely eye-catching.

It advertises the CD to be purchased in a variety of ways. It shows that the hard copy of the CD can be purchased as well as the downloadable version on iTunes as this is the most popular way of buying music recently. It finally says that the album is available on 2 DVDs so that audiences can view and hear the album in a completely different way.

At the bottom, in smaller print, it stated the songs that are included on the CD. These are her most popular songs and ones that will be well known by a majority of people. These are placed on the advert to be a main selling point of the album instead of the artist herself.