Although Laura Mulvey’s “Male Gaze” theory states how company’s assume the audience to be heterosexual males that pressure the sexual objectification of women, we thought less of the way she looked and more about what she represented. We therefore concluded that our target audience would be 17 year old girls with interests such as fashion, music and socialising with her friends. We decided that someone with interests such as these would be likely to listen to the pop music genre; a girl is also more likely to enjoy the music of our chosen artist and buy the album as our target was to make her easy to relate to for this chosen audience.
Research before filming led us to a website called BARB. This website provides weekly UK audience figures for all UK television channels. This gave us an idea of what music channels were the most popular and who had the largest audience
The audience feedback stage proved to be extremely useful not only to our final products, but to the way I worked with my group as a team; very often we found ourselves having different opinions when it came to the editing process of our music video: we all had different shots that we liked the most and could not agree on how often these shots should appear in the music video. When choosing the shot types and angles that we felt would fit nicely into our video, the audience feedback allowed us to truly see what shots worked best and whereabouts they should be placed in the music video. We found ourselves sometimes relying on the opinions of others whenever our group could not agree as the answers from our audience often steered towards one idea that they felt was the strongest and would allow our music video to be successful.
The audience’s feedback also proved to be very constructive in which it allowed to help us to greatly improve our work throughout the whole process. During the planning stage we conveyed our ideas to our classmates, the feedback they gave to us provided some inspiration for new ideas that would help to make our music video more exciting and interesting. At the early stages of the production process we constructed a survey that allowed us to organise our feedback successfully so that whenever we were stuck at an idea, we could look to see if there were possible ways to develop this idea. This also helped when it came to possible costume and make-up ideas where people with different tastes and styles all came together to help create many looks for the characters in the music video and also helped us come up with some ideas for the music video settings.
The main thing I learned about having audience feedback is how easy it is to miss tiny mistakes. When editing our music video, we did not notice occasional moments where the lip movement was out of sync this was mainly because we were watching it repeatedly without looking for any mistakes. However, as soon as it was pointed out from our audience, the mistakes became more obvious and recognisable to us therefore allowing our music video to seem as authentic as possible. This was also the case when it came to editing the poster and CD covers on photoshop; when a change to the face on the cover didnt look realistic, we had to ask other opinions of those who had not seen the photo before it was edited as we felt we were at a disadvantage knowing what the original looked like. We felt that the audience feedback even helped to speed the editing process up as the group were not at a constant debate.
Please see my Wix Website: http://www.wix.com/emily_phillips_10/evaluation
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