Tuesday 13 September 2011

Run the world brief analysis

Beyonce is well known for always trying something exciting and new for her music videos; from street dancing in hotpants with Jay Z to bailing Lady Gaga out of jail in a giant yellow cowboy hat.

The video to "Run the World" directed by Francis Lawrence, is also no exception. The music video begins and Beyonce is shown on a mixture of long shots and close-ups riding a black horse over an open, deserted plain. These shots are mixed together along with shots of a deserted area full of rubbish and symbols of destruction, indicating that this has what has happened to the world whilst the men have been ruling the world.
Although her stardom allows her appearence to be known by almost everyone around the world, a close up of her face is not shown until 35 seconds into the song when the she is shown wearing golden armor indicating that she is ready to take over the world from the men. Knowles, is also wearing a large golden helm and is surrounded by a lion, a large group of women prepared for battle and banners featuring Knowles insignia.. As several scantily clad women are shown, a SWAT team of men charge towards the battlefield as a sample from Major Lazer's "Pon de Floor" is played. As the male forces arrive,  As the song begins, Knowles removes her armor and confronts the male army, engaging in a series of shoulder-thrusting dance routines along with two male dancers either side of her.


Knowles dances seductively towards the men as scenes of Knowles wearing several outfits are seen, the first of which is a white evening gown as she grasps the chains of two chained hyenas. As the confrontation escalates, Knowles appears next to several flaming vehicles, and she undergoes another costume change. Returning to the main plot, the video shows Knowles in front of a small group of her female army, wearing a yellow ensemble and black heeled-boots. As the dancing commences, scenes of the two clashing armies are seen while Knowles writhes in sand. The females, now an even larger group, are shown dancing, using powerful and emphatic movements, in front of the male army with alternating costumes and several flags in the background. The video ends with the front line of females confronting the men face-to-face, raising their right arms and saluting to them as Knowles rips off the male general's badge, placing it on herself, revealing the main narrative of the music video: women are strong enough to take over and "Run the World".

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